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Thinking, Fast and Slow

NT $ 630
NT $ 567


*MajorNewYorkTimesBestseller*Morethan2.6millioncopiessold*OneofTheNewYorkTimesBookReview’stenbestbooksoftheyear*SelectedbyTheWallStreetJournalasoneofthebestnonfictionbooksoftheyear*PresidentialMedalofFreedomRecipient*DanielKahneman’sworkwithAmosTverskyisthesubjectofMichaelLewis’sbest-sellingTheUndoingProject:AFriendshipThatChangedOurMindsInhismegabestseller,Thinking,FastandSlow,DanielKahneman,world-famouspsychologistandwinneroftheNobelPrizeinEconomics,takesusonagroundbreakingtourofthemindandexplainsthetwosystemsthatdrivethewaywethink.System1isfast,intuitive,andemotional;System2isslower,moredeliberative,andmorelogical.Theimpactofoverconfidenceoncorporatestrategies,thedifficultiesofpredictingwhatwillmakeushappyinthefuture,theprofoundeffectofcognitivebiasesoneverythingfromplayingthestockmarkettoplanningournextvacation--eachofthesecanbeunderstoodonlybyknowinghowthetwosystemsshapeourjudgmentsanddecisions.Engagingthereaderinalivelyconversationabouthowwethink,Kahnemanrevealswherewecanandcannottrustourintuitionsandhowwecantapintothebenefitsofslowthinking.Heofferspracticalandenlighteninginsightsintohowchoicesaremadeinbothourbusinessandourpersonallives--andhowwecanusedifferenttechniquestoguardagainstthementalglitchesthatoftengetusintotrouble.Toppingbestsellerlistsforalmosttenyears,Thinking,FastandSlowisacontemporaryclassic,anessentialbookthathaschangedthelivesofmillionsofreaders.


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